EXPLORE THE HUMAN ELEMENT
"If your goal is conservation, start with people."
T.H.E. Lab views environmental issues through the lens of human behavior and social process. We produce actionable research via rigorous psychological, sociological, and behavioral sciences inquiry that uses quantitative, qualitative, mixed, and experimental methodology to explore the nature of and reasons for environmentally significant actions. We advance management, conservation, and sustainability via insights into behavior trends, social processes, and socio-ecological patterns.
Theory is essential to explore the relationship between society and the environment.
We use a cognitive, structural, procedural, technological tetrad to conceptually orient our inquiry.
Questions asked are relevant to solutions sought by governments, private industry, and publics.
We influence public and private sector decisions and actions via rigorous empirical inquiry.