Human behavior causes many social-environmental problems but is also the means to solve them.
T.H.E. Lab views conservation and natural resources management through the lens of human behavior. We produce actionable insights from rigorous psychological, sociological, and behavioral science inquiry with observational, experimental, and survey methods to explore the nature of and reasons for environmentally significant behavior. We contribute to conservation and the human dimensions of fish and wildlife management via insights into behavioral patterns and processes.
Theory from the human sciences is central to our exploration of relationships between people, land, and wildlife, and its effect on conservation outcomes.
Social norms and behavior change are a central focus; other lens inform our investigations of peer and social influences; cognitive, structural, technological, and procedural factors; and rules and (in)formal institutions.
We use principles from psychology, sociology, and behavioral science in real-world contexts to address conservation issues via a collaborative, team-based approach.
Conceptual and applied approaches facilitate practical, behavior-focused questions to be relevant and useful to governments, businesses, organizations, and stakeholders.
This approach allow us to identify significant behavior factors; improve behavior change design and application; influence public and private sector practices and policies via rigorous empirical science.
The Department of Natural Resources and Society (NRS) at the University of Idaho instructs students and conducts research on how individuals, private, non-profit, and governmental institutions make land and natural resources allocation and management decisions.
NRS prepares professionals who add capacity to organizations that protect and conserve the environment because addressing environmental issues in the 21st century requires creative minds, teamwork, and expertise in the social and biophysical sciences.