Human behavior causes many social-environmental problems but is also the means to solve them.


T.H.E. Lab approaches conservation and natural resources management through human behavior.

T.H.E. Lab contributes actionable insights derived from rigorous scientific methods; we use psychology, sociology, behavioral science with survey methods, experiments, and statistical models to understand the nature of and reasons for behavior.

T.H.E, Lab focuses on the achievement of conservation as revealed through insights into individual, social, and cultural principles and processes.

Explore the Human Element

The Human Element Lab



of Fish and Wildlife

A joint venture research partnership

between the University of Idaho and the

Idaho Department of Fish and Game


Theory from the human sciences is central to our exploration of the relationship people have to land and wildlife and its effect on conservation outcomes.  Social norms and normative social beliefs are a central focus, including their application to practice and policy.  Other theoretical lens inform our investigations of:

  • Behavioral influences operating in social-environmental contexts;

  • Cognitive, structural, technological, and procedural elements;

  • Norms, rules, and formal and informal institutions



T.H.E. Lab uses psychological, sociological, and behavioral science theories, methods, and principles in real-world contexts to address conservation issues via a collaborative, team-based approach.


We collaborate with partners like the Idaho Department of Fish and Game to draw on their expertise and experience as we investigate behavior and decision-making in a context-specific manner.



T.H.E. Lab's conceptual and applied approaches facilitate research questions that are behavior- and practice-focused so as to be relevant and useful to governments, businesses, organizations, and specific segments of the public.


Oriented this way, we can pragmatically:

  • Identify and inform significant decision-making factors;

  • Improve the design and application of behavior change strategies;

  • Influence public and private sector practices and policies via rigorous science and principled design.




Human Dimensions
Conservation  |  Natural Resources
People  |  Behavior  |  Action

© 2020 by Kenneth E. Wallen