If your goal is conservation,
start with people.
T.H.E. Lab views conservation and natural resources management through the lens of human behavior and social process. We produce actionable insights from rigorous psychological, sociological, and behavioral sciences inquiry with observational, qualitative, experimental, and survey methods to explore the nature of and reasons for environmentally significant behavior. We contribute to conservation and management via insights into behavioral patterns and social processes.
Theory from the human sciences is central to the exploration of relationships between people, land, and wildlife, and its effect on conservation outcomes.
Norms and behavior change are central concepts that inform investigations of peer and social influences; cognitive, structural, technological, and procedural factors; and rules and (in)formal institutions.
We use principles from psychology, sociology, and behavioral science in real-world contexts to address conservation issues via collaborative, team-based approaches.
Conceptual and applied approaches facilitate practical, behavior-focused questions relevant and useful to governments, businesses, organizations, and affected publics.
Our approach allows us to identify significant behavioral factors, improve behavior change application, and influence public and private sector practices and policies via rigorous empirical science.
NATURAL RESOURCES & SOCIETY
The Department of Natural Resources and Society (NRS) at the University of Idaho instructs students and conducts research on how individuals, private, non-profit, and governmental institutions make land and natural resources allocation and management decisions.
NRS prepares professionals who add capacity to organizations that protect and conserve the environment because addressing environmental issues in the 21st century requires creative minds, teamwork, and expertise in the social and biophysical sciences.