If your goal is conservation,
start with people.
T.H.E. Lab views natural resources management and conservation through the lens of human behavior and social process. We produce actionable research from rigorous psychological, sociological, and behavioral sciences inquiry that uses quantitative, qualitative, and mixed methods to explore the nature of and reasons for environmentally-significant behavior. We contribute to management and conservation via insights into behavioral trends, social processes, and socio-ecological patterns.
Theory from the human sciences is central to the exploration of relationships between people, land, and wildlife, and its effect on conservation and society.
Norms and behavior change are central concepts that inform investigations of peer and social influences; cognitive, structural, technological, and procedural factors; and rules and (in)formal institutions.
We use principles from psychology, sociology, and the behavioral sciences in real-world contexts to address management and conservation via collaborative approaches.
Conceptual and applied approaches facilitate practical, problem-oriented questions relevant and useful to governments, organizations, and relevant and affected publics.
Our approach allows us to identify salient behavioral factors, implement behavior change programs, and influence public and private sector practices and policies via rigorous empirical science.
NATURAL RESOURCES & SOCIETY
The Department of Natural Resources and Society (NRS) at the University of Idaho instructs students and conducts research on how individuals, private, non-profit, and governmental institutions make land and natural resources allocation and management decisions.
NRS prepares professionals who add capacity to organizations that protect and conserve the environment because addressing environmental issues in the 21st century requires creative minds, teamwork, and expertise in the social and biophysical sciences.