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If your goal is conservation,

start with people.

T.H.E. Lab views conservation and natural resources management through the lens of human behavior and social process. We produce actionable insights from rigorous psychological, sociological, and behavioral sciences inquiry with observational, qualitative, experimental, and survey methods to explore the nature of and reasons for environmentally significant behavior. We contribute to conservation and management via insights into behavioral patterns and social processes.

explore the
Human element


Human Dimensions

of Fish and Wildlife

A cooperative partnership between

University of Idaho and Idaho Department of Fish and Game

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Theory from the human sciences is central to the exploration of relationships between people, land, and wildlife, and its effect on conservation and society.

Norms and behavior change are central concepts that inform investigations of peer and social influences; cognitive, structural, technological, and procedural factors; and rules and (in)formal institutions.



We use principles from psychology, sociology, and behavioral science in real-world contexts to address conservation issues via collaborative, team-based approaches.


We collaborate with partners like the Idaho Department of Fish and Game and the Policy Analysis Group to draw on expertise and experience as we investigate behavior and decisions in local contexts.



Conceptual and applied approaches facilitate practical, behavior-focused questions relevant and useful to governments, organizations, and relevant and affected publics.


Our approach allows us to identify significant behavioral factors, improve behavior change application, and influence public and private sector practices and policies via rigorous empirical science.


The Department of Natural Resources and Society (NRS) at the University of Idaho instructs students and conducts research on how individuals, private, non-profit, and governmental institutions make land and natural resources allocation and management decisions.


NRS prepares professionals who add capacity to organizations that protect and conserve the environment because addressing environmental issues in the 21st century requires creative minds, teamwork, and expertise in the social and biophysical sciences.


Human Dimensions
Conservation  |  Natural Resources
People  |  Behavior  |  Action
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