Human behavior causes many social-environmental problems but is also the means to solve them.


T.H.E. Lab views conservation and natural resources management through the lens of human behavior.

T.H.E. Lab produces actionable insights from rigorous scientific inquiry—psychology, sociology, and behavioral science theory with observational, survey, and experimental methods to explore the nature of and reasons for environmentally significant behavior.

T.H.E. Lab contributes to conservation via insights into behavioral patterns and processes.

Explore the Human Element

The Human Element Lab



of Fish and Wildlife

A cooperative research partnership

between the University of Idaho and the

Idaho Department of Fish and Game


Theory from the human sciences is central to our exploration of the relationship between people, land, and wildlife, and its effect on conservation outcomes. 


Social norms and behavior change principles are a central focus.  Other theoretical lens inform our investigations of:

  • Peer and social influences

  • Cognitive, structural, technological, and procedural elements

  • Norms, rules, and institutions



T.H.E. Lab uses psychological, sociological, and behavioral science principles in real-world contexts to address conservation issues via a collaborative, team-based approach.


We collaborate with partners like the Idaho Department of Fish and Game to draw on their expertise and experience as we investigate behavior and decision-making in a context-specific manner.



T.H.E. Lab's conceptual and applied approaches facilitate research questions that are practical and behavior-focused so as to be relevant and useful to governments, businesses, organizations, and stakeholders.


Oriented this way, we can pragmatically:

  • Identify and inform significant decision-making factors

  • Improve the design and application of behavior change strategies

  • Influence public and private sector practices and policies via rigorous science and principled design




Human Dimensions
Conservation  |  Natural Resources
People  |  Behavior  |  Action

© 2020 by Kenneth E. Wallen